Sojourneum Leadership Pathways

PROGRAMMES 03

Bespoke and White Label Training Design

TRAINING DESIGN SPONSORS

Owners and franchisees, operators, pre-opening leaders and learning teams building capability for a new property or a significant service transformation. Situations where an existing catalogue cannot adequately reflect the brand, the desired experience or the operating context. Contracts for training design include licenses that cover issues such as usage scope, IP ownership, rebranding, modification and distribution.

Design Projects

Project Situations

01

Hotel Pre-opening situation

SOJOURNEUM Pre-opening training design focuses on three aspects. First, brand values and culture. Including core values, tone, signature guest experiences. Second, SOPs for the top guest-facing processes in the hotel. Third, simulation and role plays. For full-scale service rehearsals in a simulated "live environment".

02

Service Transformation situation

SOJOURNEUM Service Transformation training design is conducted in situations where the client has decided to substantially change the standards and feel of guest service. Materials developed are markedly different from the current training catalogue. Aim is to bring about significant shifts in employee mindsets and behavior.

03

Strategic Repositioning situation

SOJOURNEUM Repositioning training design focuses on the exact nature of positioning shift, and the implications on strategic elements (such as targeting, value proposition, competitive differentiation, price positioning) and execution elements (such as sales pitch & messaging, sales collaterals, bid or proposal process, negotiation parameters).

04

Train the Trainers Programme

SOJOURNEUM Trainer Programmes focus on four aspects of training delivery. First, command on the bespoke content. Second, command on delivery, supported by trainer scripts. Third, command on training artefacts such as role plays, case studies and techniques. Fourth, command on facilitation skills and techniques.

Engage

For hotel organisations committed to performance excellence that sustains